You Have a Lot of Communication Tools Already — Why Do You Need an Intranet?

Resources > Why Do You Need an Intranet?

Learn how an intranet differs from all other communication tools

By Rachel Kaplowitz, CEO of Honey

The typical company with 200-501 employees uses 123 apps, according to the 2019 Annual SaaS trends Report. The average person juggles eight apps through their workday.

You’re not wrong to question why you might need one more.

Despite all the tools, important information still slips through the cracks. People get left out. And as your company gets bigger, culture becomes diluted. It becomes a lot harder to pull the team together with a unifying mission.

All those tools aren’t going anywhere. They’re a part of who we are. But with so many tools, you need a toolbox. That’s where an intranet comes in.

At Honey, we're on a mission to make work better by making workplace communications more thoughtful, inclusive, and simple. Sign up for a demo of our beautiful intranet >>

An intranet pulls together your other communication tools.

A modern intranet like Honey can bring together information from all your communication tools to create a single source of truth for your team.

Everyone "hears" your company announcements.

Every organization needs a way to share news and announcements with its staff. You’ve probably noticed that when your company was smaller, it was easy to keep everyone in the loop. Email lists and instant-messaging tools like Slack seemed to do the trick.

The trouble is, as companies grow, those same channels no longer reach everyone. Some people might be active on Slack every day. But others only visit the platform when they’re tagged specifically. And others miss even things they’re tagged in because they get too many notifications.


A Honey intranet gives your organization the home base it needs for important company communications. Announcements can go front and center so that when employees log in, it’s the first thing they see. You can also trigger the message to deploy via all your other communication channels. That way, people receive the same information but in the way they prefer. An avid Slack user might first see the information on Slack, and someone else might see it in their email inbox. All are kept in the loop.

Employee resources become easier to find.

As your company grows, information becomes harder to find, too. People and teams naturally follow their preferences for certain tools. You might have certain groups using Google Docs. Maybe you have a wiki set up in Notion. One team might be using Asana to plan projects, while others are using Trello for product roadmaps.

With so many communication tools in use, you see redundancies — people redo each other’s work, not realizing the same thing already exists in another program. In fact, many teams aren’t even aware of the tools they may already have at their disposal.

People can’t find the information they need to do their jobs, even when so much of it exists.

Our intranet pulls your communication tools together into one spot. We designed Honey to work with the tools you already use. People can still use the apps they’re used to, and information gets curated in one place.

Connecting tools

Video: Building a Single Source of Truth With Honey

A few of the things you can do in Honey with other communication tools:

  • Embed Google Docs

  • Link to wikis on Notion

  • Share wireframes from Figma

  • Post project plans from Airtable

  • Include roadmaps from Trello

  • Post code from GitHub

Your teams can post updates directly to Honey. And then powerful search and discovery in Honey can help colleagues find posts and documents published on Honey, too. Personalized settings make sure people receive the information they need without getting overwhelmed.

Departments like HR and IT save loads of time.

Have you ever reached out to IT when the network was down? Now imagine how many other people did, too.

Departments like IT and HR often find themselves communicating the same information over and over. Even when they have their own portal or platform for announcements, you can’t count on other employees regularly visiting it. An intranet helps company-wide support departments provide their services much more efficiently. When the network is down, for example, IT can post a notice on the intranet that they’re working on it. When open enrollment is approaching, HR can post the dates so everyone can see them.

The company home base provides an ideal way to get the word out to everyone, because it’s a platform that everyone uses. This saves time and makes sure company-wide departments have a united voice.

The company home base provides an ideal way to get the word out to everyone, because it’s a platform that everyone uses. This saves time and makes sure company-wide departments have a united voice.

An intranet helps you build a stronger culture.

It’s not enough to send company-wide communications. Your team needs to live and breathe the culture you’re striving to create every day to help it take root and grow.

Your culture is reinforced and preserved as you grow.

Without a home base for your company’s communications, the culture you’re working so hard to cultivate will struggle to take hold. Research backs this up. A paper published in 2014 called How an Intranet Provides Opportunities for Learning Organizational Culture: Implications for Virtual HRD offered up this primary conclusion:

"An intranet can convey and renew organizational culture when members interact and experience organizational values in action."

Communication via Honey builds community in a way that other communication tools simply can’t. It provides a hub for your company, giving you a transparent, interactive way to demonstrate and build your culture with the help of everyone at your business.

Your Honey intranet is ideal for publishing culture-defining content. At your company, this might take the form of a video of the CEO discussing company priorities for Q1 or a document that sets out your company’s mission. Or maybe it’s stories that show how your company is making a difference in the world, or simply recordings of your regular all-hands meetings.

This content needs a vehicle to deliver it to your staff that helps them get excited. Your wiki is not going to do that. And your message will get lost in the noise on Slack. But a Honey intranet keeps your important messages front and center when people log in to work, bringing positive energy every day.

And the content is preserved for anyone new who joins the company. Perhaps most importantly, as leaders and others model the culture on your intranet, it becomes ingrained in the way people interact with each other.

People can see that they are part of something larger.

Your staff needs to see that they’re working toward something bigger than the tasks in front of them every day. When you create a home base for all your company communications, you help give them that picture in one place. This paves the way for community and engagement — and both are necessary for a strong culture.

The social intranet suits how people want to connect with each other at work today. A comprehensive people directory makes it easy to see who your colleagues are. Employees can comment on posts, “like” content, and add their own material. They can decide how — and how often — they’ll be notified of new material. The beautiful interface makes it a pleasure to use, both on desktop and mobile. All this helps break down barriers, encouraging everyone to participate.

For Mark Charlinksi, who championed the adoption of Honey at his technology firm, this connection to culture was critical. When asked why his firm needed another communications tool, he answered, “For me it’s simple. Honey serves a specific purpose — it creates a community.”


Tierney, a full-service marketing agency in Philadelphia, saw 100% of its more than 130 employees create profiles within the first month, and 93% of employees were characterized as actively using the intranet.

Connections happen on a level field.

As your company grows, there comes a point when leaders will struggle to connect with staff. This distance from the day-to-day leads to stagnation, as great ideas fail to move up the chain.

The Honey intranet gives leaders the perfect platform for two-way interaction. It breaks down barriers that might exist otherwise. “An intern can talk to the CEO,” notes global media agency Initiative in a video it made to help introduce its 2,500-plus staff members to its new intranet.

A Honey intranet is a place for people to connect and communicate, no matter what tools they choose to use.

Finally, a home base for all your communication tools.

Information and tool overload has become our collective default setting. And it’s hurting businesses. People feel disconnected and frustrated. They waste time searching for info, duplicating work, and repeating answers over and over again.

You’ve already got tools for getting organized. Tools for recruiting. Tools for design, sales, marketing, and on and on. An intranet isn’t just another tool. It is the toolbox that organizes and makes sense of all your other communication tools. It’s your company’s home base — something no other tool can be.

At Honey, we're on a mission to make work better by making workplace communications more thoughtful, inclusive, and simple. Sign up for a demo of our beautiful intranet today >>